Transforming Australia's capability in Architecture, Engineering and Construction
The Architecture, Engineering, and Construction (AEC) sector contributes $134B to Australia’s economy each year, and plays a pivotal role in shaping a sustainable, resilient future: it grapples with significant consumption of natural resources, extensive waste production, and significant carbon emissions. The Centre contends that the incorporation of digital processes, workflows, and delivery tools will foster sustainable productivity and efficiency enhancements within the AEC sector.
Given the enormity of this challenge, the Centre was tasked with the formulation of an effective and comprehensive plan to make sense of and engage with the opportunities shared by different partners across industry and focusing research across workflows in synthesis, management, and analytics. The Centre had a tight timeframe to engage industry partners, identify the most significant opportunities of interest to all parties and ultimately recruit for 21 PhD positions to explore these in detail; setting the stage for a revolutionary program that will indelibly bolster the capabilities of the Australian AEC sector. This situation underscored the need for a transformative approach that could harmonise the diverse interests and ultimately realise the Centre's ambitious objectives.
“We developed a framework and undertook focus groups that led to the successful recruitment of 21 PhD students. It was a delight and a fantastic partnership.”
Snowmelt partnered closely with the Centre, and identified the need for a single shared view of the architectural process as a critical enabler of conversation and consensus between stakeholders. In essence, we needed to make it possible for everyone to speak the same language to identify the most significant challenges across a complex system and workflow.
This collaborative framework was progressively established through interviews, sensemaking, and strategic conversations; each designed to gain insights into the perspectives and interests of academia, industry stakeholders, and the upcoming generation of practitioners.
- Established a comprehensive program of work for the Centre's initiation.
- Organised over 60 partners and stakeholders from more than 15 organisations, aligning motivations and exploring intersecting interests through 17 focused group discussions.
- Synthesised academic and industry perspectives to generate research data and project insight, and articulating pivotal leverage points as well as unique research opportunities, all derived from over 800 insights.
- Identified 80 prospective PhD research positions, from which 21 were selected and successfully filled at the end of Snowmelt's engagement.
- Created a shared, interactive reference frame to orient stakeholders and guide the Centre's activities over the subsequent three years.
A clear articulation
Ongoing public engagement
“Snowmelt is the right firm to assist with complex problems.”
- Living, dynamic artefacts are engaging communications devices, and save time when engaging a range of audiences over the long term.
- Involving large audiences in deep, strategic conversation is possible with careful conversation design and intentional facilitation. To be effective, manage competing motivations with empathic listening and translating perspectives.
- Systemic challenges show up in many places. Looking to other industries can help to accelerate learning and identify new-in-context approaches to recurring problems.