Accelerating diverse, equitable and inclusive clinical trial participation
HealthMatch knew that it had a unique perspective on the diversity, equity and inclusion (DEI) challenges faced by the industry today: Unlike incumbent organisations and competitors, HealthMatch has a direct connection to every single patient on its platform and a rich profile containing dozens to hundreds of medical and personal datapoints. In short, they were positioned to reframe the conversation about these challenges from retrospective longitudinal analysis to quantified, real-time exploration of contemporary issues.
HealthMatch had an ambition to lead the industry in improving DEI outcomes to change lives, improve the safety and efficacy of treatments and create health equity for historically underrepresented patients. However, they had limited capacity to take on this challenge themselves, and wanted to ensure their work was holistic, thoughtful and could easily be engaged with and understood by the industry at large.
"We have worked with Snowmelt for years. Having a partner that knows us and can deliver what we need from a 15-minute conversation is invaluable."
Snowmelt leveraged our knowledge of the drug development process and biopharma industry developed through a long partnership with HealthMatch to build a frame of reference for the challenges involved, engage with patients, analyse their responses and package them for delivery to industry.
- Co-created an end-to-end view of the drug development process.
- Facilitated a series of workshops to identify and classify the major patient-related challenges, and how they interact with DEI issues.
- Designed a patient engagement survey and delivered this to HealthMatch patients.
- Analysed responses and identified a series of insights for the entire population and key subsets.
- Developed a 75-page report for industry outlining the challenge, our process and insights; together with a supporting microsite and one-page summary.
1 new product developed
"We're still continuing to see the impact of the work we did with Snowmelt - with our patients, partners, and the new opportunities we've unlocked."
- People engage in complex stories when they can see themselves and their perspective. This is particularly important when readers are gaining new information, or exploring the views and concerns of others.
- Long-term partnerships make it easier to work quickly, leveraging shared context, knowledge and experience to adapt work for maximum impact.
- Customers and stakeholders are ready and willing to engage - if someone else takes the first step. We saw exceptional levels of engagement from patients to help change the future of medicine; and incredible interest from industry in understanding the work undertaken and collaborating on further work.